Egg of Williamsburg

This guest blog post is by food writer & editor extraordinaire, our good friend Molly Stern.

Egg is a small, popular breakfast spot on North 5th off of Bedford Ave. in Williamsburg. Well-known to locals and weekend brunchers, peak hours can be a bit of a commitment. If you have the luxury, stop by on a weekday afternoon and snag one of the outdoor tables.

Start your meal off with the direct trade, freshly-brewed French press coffee followed by a glass of fresh-squeezed orange or grapefruit juice. Then get ready to dig into the wide selection of breakfast and lunch options (available until 6pm and from 11:30am, respectively).

The Eggs Rothko are wildly popular, and many an ode has been sung in their honor, but I’ll be honest—they’re not mandatory. On this particular occasion I opted for the duck sandwich (although the biscuits and gravy with homemade buttermilk biscuits and pork sausage, which my neighbors were enthusiastically discussing, had me enthralled). The sandwich consists of a pan-seared duck breast, duck liver pâté, Colman’s mustard, onion jam, and greens on a baguette. Choose between salad and a substantial helping of crisp, generously salted fries to accompany.

At first bite the sweetness of the onion jam was overpowering, but the next bite yielded more balance. The sandwich is large, but when you manage to bite into all the components, the flavors blend harmoniously, and the tender, rare-cooked duck is allowed to truly shine against the creaminess of the pate and the tanginess of the mustard.

Ninety percent of ingredients are locally sourced, while seventy percent are certified organic. All meat is hormone and antibiotic free and grass fed. If you want hearty, unpretentious fare in a relaxed and conscientious neighborhood environment, Egg should be your next stop.

135 N. 5th St. (near Bedford Ave.)

Brooklyn, NY

718-302-5151

Mon-Fri, 7am-6pm; Sat-Sun, 8am-6pm

Cash Only

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From Small Beginnings Come Great Things

Thank you so much for being a part of  Shop Your Values Week, the first celebration of good and green NYC stores and restaurants.

We hope you had fun discovering local businesses you liked and meeting each other at our events! ‘Cause that’s what we’re all about: Living our values and having a good time.

Personally, we at team ethikus are thrilled with the results of the Week. And this is just the beginning! We have big plans for future Shop Your Values ventures and new ways to help you align your purchases with your values.

But we couldn’t have done any of it without you. We need your feedback in order to continue bringing you unique events and experiences across the city.

So drop us an email, or even better share your Shop Your Values Week experience with us Facebook and Twitter.

And even though the Week is over and the incentives are inactive, you can Shop Your Values all the time! Our directory is still accessible.

Now that you know there are hundreds of local shops and restaurants that support community and environment, we encourage you to make a habit of supporting them.

In doing so you are helping to create a community we can all be proud of. Thanks!

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Two Days of Living Your Values

At Ethikus we’re all about discovery. We just want to help you find shops and restaurants that are, in the simplest meaning of the term, ‘good’ – that they care for their employees, community and environment.

And since there over 200 participating businesses in our database, you can actually plan whole days around shopping and eating well. Follow our guide for a perfect day or weekend of fun activities and healthy living.

Day 1: Brooklyn

Try to get to the extremely popular Egg restaurant in Williamsburg a bit early for an easier time being seated. Nearly all of their ingredients are locally sourced and they provide health and dental benefits to all staff! We heard the biscuits and gravy is amazing.

If you’re on a bike, head east through Williamsburg to Bushwick and enjoy great vibes at Body Actualized Center. A brand-new cooperative space, they offer yoga classes, spirit and health workshops, and fun late-night events.

Hungry again? Go west to iCi, a wonderful local restaurant that is proud of its network of local farmers, and updates their menu weekly based on what is offered at the nearby Fort Greene Greenmarket.

Now ready for some real action? Head over to Brooklyn Boulders on Degraw Street and 3rd Avenue for the city’s only fully dedicated climbing gym. They offer free climbing, classes, events for kids and yoga. During Shop Your Values Week you can get a nice reduction on their popular ‘Learn the Ropes’ class.

Now it’s time to kick back for the rest of the evening. You earned it! Head to Palo Santo in Park Slope for some quality Latin American cuisine made from ingredients from their rooftop garden. Wash it all down with a few hyper local beers and wines at 61 Local in Cobble Hill.

61 Local is one of our favorite establishments and has an incredibly unique space. They source and serve their food and drink sustainably, with all drinks being tap-only. Say hi to Kris!

 

Day 2: Manhattan

For breakfast, have a coffee and pastry at Zucker Bakery, one of our favorite East Village cafes. Try the alfajores!

Then head over to the Union Square Greenmarket, the largest farmer’s market in New York City. Open Monday, Wednesday, Friday and Saturday, you can lose yourself for hours among the stalls of our region’s best produce and meats. Check out Red Jacket Orchards, a family owned apple farm and juice company from the Finger Lake region of New York state.

If all those fresh veggies made you hungry, why not go to a nearby restaurant for a lunch that actually sources from the farmer’s market? Head up to 22nd Street and 5th Avenue to Greensquare Tavern, where Chef John Marsh sources as many ingredients as possible locally, seasonally and organically.

Still have some energy? Head over to Rod Rodgers Dance Company where during Shop Your Values Week you can get 50% off the purchase of a 10 dance class card. Bust a move!

You’re probably hungry after all that dancing. Walk a few blocks east to Zum Schneider in the East Village, an authentic Bavarian Biergarten that really cares for its employees with health and dental benefits to all staff. They’ve done an energy audit and source their electricity from a renewable energy provider.

With the Shop Your Values Week directory you can search for all of these and other participating businesses to find what their incentives are during the Week, their contact information and what their credentials are in terms of supporting community, employees and the environment.

What does a perfect day out for you look like? Let us know your recommendations on Facebook and Twitter, and we’ll share it with our community!

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One Woman’s Green Awakening

I wish I could say that I’ve always been environmentally conscious, but that simply wouldn’t be true.  It has only been in the last 2-3 years or so that I’ve truly become aware of environmental issues and the urgency that we are facing regarding the health of our planet. These days my green consciousness constantly colors the way I look at and operate in the world. Whether it’s recycling, conserving water, bringing my own coffee mug to the coffee shop, lugging around my stainless steel water bottle or opting for vintage clothing; I try to do whatever I can on an individual level to help out. Even in this short period of time, these behaviors have become so ingrained that I hardly notice them anymore.

 

I find that my green awakening coincided with a general waking up that happened in my life a couple of years ago. Since the age of 14, I had been in the music business, originally a child/teenage star in my native Finland. Unfortunately, having worked from such a young age, I never really had the opportunity to grow up and think for myself, and thus ended up being led and controlled by others. This, I believe, is very common amongst child stars, and also the reason why they so often end up troubled. We all know some examples of this. Having gone through it myself, I have come to the conclusion that it is our human responsibility to grow up and learn to think for ourselves.

 

I think what happened to me on an extreme level happens to most of us on a larger scale. We are being molded by our cultures, by the media, by our peers and our schools to think alike, to be alike and to live our lives in the ‘correct’ manner. But living mindlessly as a consumer will prevent us from ever truly seeing the insanity and injustice that surrounds us, including what’s going on with the climate and the nature. Instead, waking up in our own lives, understanding and getting to know ourselves will inevitably lead to a stronger connection with the Earth and all the beauty it holds. If we don’t understand ourselves, how are we ever to understand anything else that goes on around us, much less do anything meaningful about it.

 

Becoming conscious and aware is a slow process and I am only in the very beginning of it–this is a lifelong journey. I believe that for the world to truly wake up on green issues, the awakening first needs to happen on an individual level.  In my own experience I have found that once I woke up in one area, I have constantly been waking up in others: whether it’s the environment, social injustice, politics, race and gender equality. It is all connected. Through many errors, I have come to see that nothing worth mastering can be mastered immediately, and no meaningful change can happen overnight. So, this is my take on it: it ain’t easy being green, but it does get easier, as one creates green habit after another. It’s about taking small steps every day.

 

Guest blog post by our friend Janita, a musician and ethical consumer. We met her at a Shop Your Values Week networking event and she is wholeheartedly focused on making as positive an impact on the world as possible, both through her music and her everyday choices.

“On the heels of her most commercially successful release to date, Janita returns with her highly anticipated new album, Haunted. The latest in an already acclaimed discography, Haunted is helmed by an artist with the courage and determination to evolve–not only out of artistic desire, but personal necessity.”

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Zucker Bakery: Cozy, Ethical & Sustainable!

This guest blog post is by food writer & editor extraordinaire, our good friend Molly Stern.

This cozy, wood-floored bakery, located on 9th Street near Avenue A, carries a range of locally-sourced sweets and quaffs to tickle your fancy. Those in the know may have heard about their ‘Roses,’ a type of sticky bun filled with chocolate, dates and halva, or almond and brown sugar (only available on the weekend). Skip these and order yourself the dulce de leche cookie sandwich rolled in coconut flakes, called Alfajores. These small cookies surprise with a soft, delicate crumb and balanced, buttery flavor.

The chocolate snowballs are also a solid option. Satisfyingly moist but not too sweet, these little balls are flavored with decaffeinated coffee and rolled in your choice of coconut flakes or sprinkles. Zucker is a master of texture and balance and their cake and cookie options are truly their strong suite. Those desiring a richer chocolate flavor or more intense sweetness may be disappointed. Here an appreciation of the mild, delicate marriage of complimentary flavors is in order.

Zucker Bakery sources 60% of their ingredients locally. They also carry a variety of beverages, including local direct trade Stumptown Coffee. The employees I talked to were bright and helpful and made the charmingly situated bakery a truly welcoming place to be. Zucker provides formal training for their employees, including job related classes. In addition to helping the people in their community through donation and activism, they hand wash everything, use CFLs and LEDs, and are dedicated to operating sustainably.

Zucker Bakery

433 E. 9th St. (near Ave. A)

646-559-8425

Tue-Sun, 8am-6pm

Cash Only

Zucker is participating in Shop Your Values Week! They are offering a free cookie with your coffee when you pledge to Shop Your Values, May 3 -10.

 

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Values Are Not Vain!

You know how some nonprofits and businesses have branded t-shirts? Usually the free kind, made of unsustainable cotton, questionable labor, and even more questionable taste? We’ve all got a few in the back of our closets.

Well, our friends at The Vanity Project want to change that. They make tees and hoodies based on the logos of nonprofits into fashionable items you would actually want to wear. Made with organic cotton, ethical labor, and a sweet graphic, these shirts are then sold online…with 51% of the profits going back to the nonprofits!

So we’ve teamed up with The Vanity Project to make Shop Your Values Week shirts, as you can see below. 51% of the proceeds will benefit our nonprofit friends at the Fourth Arts BlockLower East Side Ecology Center, and Just Food!

This is a limited edition release, so grab ‘em while they’re hot!

Get out there and flout your values with the Shop Your Values shirt. It’s pretty rad, no? You’ll be supporting a great cause, and great local nonprofits.

Buy ‘em here!

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NYC Chef & Herbalist on Being An Ethical Consumer

Emily Cavelier has been living and working in New York City for almost a decade. From 2004 to 2007, she was the Pastry Chef atPure Food and Wine, known for its delicious raw, vegan, and organic menu. From 2008 to 2011, she was Executive Chef atInternational Harvest, a New York based maker of wholesale vegan, raw, and gluten-free foods. In 2011, Emily launched her consulting business, Nourishing Root. Emily recently sat down with guest blogger Diana Barnes-Brown to talk about work, life, and how she tries to enact ethical values and practices as both a business owner and a consumer.

What do you think when you hear the term “ethical consumer”? What does it mean to you?

An ethical consumer prioritizes personal values over cost and convenience. I value what is going to be more beneficial and less harmful to me individually, to the community, and to the planet. Recognizing that we are all made of the same matter, I consciously connect myself to the earth and to others by doing what is best and making the kindest choice as often as possible. Because this idea runs contrary to mainstream consumerism focused on the benefit and survival of the self, there will be challenges and gray areas. By incorporating ethical consumerism into my daily life, I become more aware and can share that awareness with those around me, either actively or by example.

Tell me a little about your work over the past decade.

I came to NYC with cooking and baking experience, and decided to study health-supportive cooking and nutrition at the Natural Gourmet Institute. As the Pastry Chef at the raw food restaurant Pure Food and Wine, I challenged myself to make raw desserts inspired by classics like tiramisu, mallomars, and ice cream sundaes.

Currently, I have a nutritional and wellness consulting company, Nourishing Root, which specializes in helping people feel good by understanding how they can eat better. I offer individual dietary and herbal consultations, food preparation, and cooking lessons. My mission is to help people connect to the natural state of health and joy in their bodies and minds so they can live better, happier lives.

Would you share some of your guidelines for ethical consumer practices in the areas of healing, health, nutrition, and food?

I buy as much as possible local, organic, and seasonal whole and unprepared foods with minimal packaging. I shop at the Park Slope Food Co-op, whose produce is largely from local farmers and has excellent labeling so I can make an educated choice. I buy fruits and vegetables across the color palette. I try to buy one vegetable a week that I am less familiar with to promote variety in my diet. Buying one new thing a week, whether it be a vegetable, herb, nut, or seaweed, is a stimulating fun practice for people wanting to learn about new foods or get out of a cooking rut. As much as possible I avoid refined vegetable oils, chemicals, and preservatives. For body care, my ideal is if I can’t eat it, I won’t put it on my skin.  When I buy products, I won’t buy anything with carcinogenic parabens or preservatives.

How can New York City consumers make sound decisions about the food, nutritional, and health products they buy?

Use the best available quality that you can afford. Living here, I am often struck by the diversity of income and the false idea that you have to spend a lot to be healthy. Purchasing is an opportunity to celebrate the abundance of what we do have, and that approach is available to everyone. If I am on a budget, I buy basics cheaply and treat myself to a bunch of vibrant greens, seasonal fruit, or local cheese from the farmer’s market. I trust what excites my senses by smell, color, texture, and over time by what feels good in my body – not just in the fleeting instant gratification of a rich dessert, but what also what gives me sustained energy. Thinking about the quality of energy I receive from healthier food increases its value.

As a resident of New York City since 2003, do you have some tips for fellow New Yorkers?

I like to support local businesses and people living their passion through their business. There is so much available here: CSAs, farmer’s markets, specialty and ethnic food shops and more. With so much choice in the city, I enjoy the ritual of repeated visits to favorite spots, knowing that there are new places to explore right around the corner. As I put money towards what feeds me and my passions, I feel I am participating in the awakening web of our community and a redefinition of resource distribution through which we all have access to the best quality products and nourishment.

Join Emily in advancing a more sustainable and ethical New York! Take the Shop Your Values Week Pledge to shop and eat at local establishments that care for community, employees and environment. You can contact Emily at: emcavelier at gmail dot com.

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The Power of Ethical Consumers

In the political process, some people believe that their vote doesn’t matter. That’s just wrong, as is the notion that when you ‘vote with your wallet’ by shopping and eating at stores and restaurants that do good it doesn’t matter.

Some of our favorite sustainable shoppers

Informed customers who care about the environment, their community, and business ethics are a huge force for change. And there are a lot of them out there, like you. Whether you read product labels carefully, bring in a travel mug for your morning coffee, or take extra care to recycle, you are part of a growing segment of U.S. consumers who want to spend their money according to their values.

Part of what makes this group of people powerful is the capital they control. They can choose to reward businesses that share their values with their continued patronage, which encourages other businesses to make changes to attract them. Sustainability is rewarded and spread naturally. Sustainability becomes sustainable, from a business perspective (actually it has been for years!).

Ethikus opens new doors to great local businesses

However there are two obstacles to unlocking that power: It is hard to know which businesses have ethical and sustainable practices, so consumers who care can’t use a significant portion of their spending dollars at these establishments, and they aren’t coordinated to make a maximum impact.

Imagine if the thousands of ethical consumers in New York pledged for one week to make an effort to support the hundreds of businesses that do good with their everyday practices. The people would discover many new places to shop and eat they didn’t know about before, those businesses would get a huge boon in publicity and revenue, and other businesses, big and small, would perk up to the multiple opportunities present in ‘going green’ and business ethics.

In a nutshell, that’s what ethikus is creating with Shop Your Values Week, May 3-10th, and our database of local businesses that are ethical and sustainable. All it takes is a pledge.

Coming soon: The Shop Your Values Week pledge!

Join the movement, make some change! We’d love to hear what you have to say. Follow us on Twitter, like us on Facebook, become involved in our awesome Meetups!

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Please Your Palate and Your Planet

I couldn’t wait to try out Greensquare Tavern. I love farms and I’m a big fan of tables… Anytime the two are directly linked I get very excited.

Upon walking in, I immediately recognized the space as one of my old favorite oyster bars that used to offer a dollar-oyster Monday. But that’s a bygone era and the space’s new establishment is much better.

The staff was very friendly and welcoming when my date and I sat down and although the happy hour drink specials ($5 house wine + sangria) are technically only available at the bar, the Sangria offer was extended to us. The sangria was sweet and refreshingly tangy and strong. The jovial bread-basket man brought over a sourdough roll, a French tip and, in honor of St. Patrick’s day, a piece of Irish soda bread. He also offered a choice of butter or olive oil — I chose the oil, and it was spiked with just a few drops of delicious balsamic vinegar. The breads were delightful.

Greensquare Tavern’s menu is set up with small, medium and large plates. The portions are very generous! An appetizer and 2 medium plates are enough for two to share.

We started with a delicious appetizer off the specials menu. The lettuce cups were large pieces of Boston Lettuce, stuffed with fresh shrimp, citrus, chili, and spicy shredded carrots and radish — sort of like a deconstructed Summer Roll, Thai-style. It was spicy and refreshing and the portion was the perfect size and only $10.

With our appetites sufficiently whetted by the shrimp cups, we moved on to the main courses (medium plates), a herb-roasted half chicken with market vegetables and a side of kale (substituted for the mashed potatoes) and the mushroom risotto. The chicken was delicious. The skin was perfectly crispy and salty and herb-flavored and the meat was juicy with the taste of the herbs throughout.  The veggies were fresh and tasty as a side, but the kale was the real winner. Greensquare cooks kale in coconut oil, giving the leafy greens a slightly sweet and nutty flavor and bit of lingering silkiness on the tongue.

I'm trying my darndest to steer you towards the kale...

The mushroom risotto was earthy and buttery with A LOT of mushrooms (my date complained that there were too many mushrooms — no such thing in my world). It was rich and flavorful, but not as exciting as the chicken dish, in my opinion.

Green Square is great for a romantic dinner, a business meal or a brunch outing. The space is simple and classic with tile and brick walls adorned with abstract nature photographs.  The room is decorated with canisters of flowers with simple tea lights and The Beatles provided a subtle soundtrack to the relaxed and comfortable space.

Nature Photography adorns the Brick Wall at Green Square Tavern

With ethikus’s outstanding offer, you can try $50 of Green Square Tavern’s fresh, delicious food for only $25. And trust me… get the kale!

Have you tried our Greensquare Tavern offer? Their ethical and sustainable credentials are amazing! Check them out here.

Let us know what you think in the comments below, on Facebook or on Twitter.

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An Evening for Locals, A Day for the Earth

Our latest Shop Your Values Week Meetup brought a lively group to Cobble Hill’s friendly community public house – 61 Local.

61 Local’s Front-of-House Manager, Kris, kicked off the evening with an inspiring overview of her establishment’s mission and values. 61 Local is not just a bar, it is, by design, a gathering place for the community to meet, exchange ideas and debate food, politics and theater in an open forum.  The bar has a private mezzanine above the bar that is donated to community groups  to hold meetings and events. Furthermore, 61 Local has a staff commitment to volunteering and will be holding an Ecology Lecture Series in the next couple of months in partnership with the Gowanus Conservancy (more information + email list sign up at 61local.com).

And how about the goods? Oh… they’re good! 61 Local features only ‘local’ products. As much as possible, their food and drink is sourced within Brooklyn – and beyond that, all of their producers are just a drive away.  They’re strict about this rule too: Brooklyn Brewery beers that are brewed off-site don’t make the cut!

A Map of 61 Local's Brooklyn Beers (and beyond)

61 Local has great vendor relationships, a result of the fact that they do site visits to all their purveyors. To eliminate bottle and packaging waste, all of their drinks come off the tap, including not only beers, but also wine, sodas and kombucha. The beer list is stupendous. Drinks from around the borough and surrounding areas, including plenty of beers from Sixpoint Brewery, Brooklyn Brewery, and my new favorite brewery, Barrier Brewing Co. The food is fresh and inventive. The olive and cheese plate comes with fresh bread (from down the street) and delicious pickled goods and the sandwich menu features a taramasalata and egg concoction that’s not to be missed.

A tasty and unique sandwich with a Greek flair.

After Kris’s overview, Sarah Currie-Halpern from Earth Day New York made a presentation about the history of Earth Day and how it has evolved in the city and beyond. Earth Day is currently the “largest secular holiday in the world” with 500 million people celebrating in 75 countries. Earth Day’s focus is not to just talk about the environment, but rather, the seeks to change human behavior.

Earth Day NY held its first celebration in 1990 and since then has grown in to include art and music gatherings outside of Grand Central Station, exhibits and information inside the station’s Grand Hall, major media events in Times Square and dozens of other events throughout the city.  This year’s celebration focuses on the organization’s “b the E” campaign, which designed to educate and inspire people to take positive action for the Earth.

Earth Day Outdoors on Vanderbilt Ave features live music, food and art.

Earth Day will also roll out a new event the Passport to Green, a treasure hunt through the 5 boroughs. Participants will be challenged to visit eco-friendly stores and events during that week and will be able to submit their tally sheets to Earth Day for prizes and recognition. This is the perfect event to introduce Shop Your Values Week, which will be run in a very similar way. Volunteer opportunities are currently available through Earth Day New York and Ethikus.com.

Want to learn more about Shop Your Values Week and Earth Day? Join us on TwitterFacebook, or attend one of our Meetups! If you’d like to know more about 61 Local, direct inquiries to CONTACT@61LOCAL.com.

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Filed under environment, ethical consumer, green, local food, Restaurant Review, Shop Your Values, Uncategorized