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  • It's New York's first celebration of stores & restaurants that do good. Support ethical & sustainable local businesses for the week of May 3rd to 10th, and enjoy fun incentives at each one.

    Discover businesses across the city that share your values. Attend great free events throughout the week - from bike tours to dance parties! All it takes is a pledge.

    Learn more & pledge at: www.ShopYourValuesWeek.com

  • Welcome to ethikus!

    Our goal is to help you discover ethical and sustainable stores and restaurants in New York.

    We highlight local businesses that support employees, are environmentally responsible, and engage with their community.

    You save money by supporting these merchants who do good.

  • Recommendations

    Help us identify local businesses that raise the bar in the areas of ethics and sustainability.

    Click here to recommend merchants for us to evaluate.

  • The Shop Your Values Movement is gaining momentum! After you pledge, grab one of our limited edition shirts. 51% of proceeds go to supporting FAB, Just Food and the LES Ecology Center.

    Buy Here

  • Share Your Values!

    Relive summertime with the happy people of
    Washington Square Park as they tell us what ethical,
    sustainable, and local business means to them.

    Join our community of conscientious shoppers!

    Discover ethical & sustainable local businesses near you.

Our Featured Ethical and Sustainable Business Our Partners
  • Ripple Effect Artists
    Free tickets to Ripple Effects Artists production of Tea & Sympathy on February 28th (Only 15 available!)
  • Thompson Alchemists
    Pay $15 for $20 of beauty & wellness products OR free shipping from their online store.
  • Victory Garden
    TWO small ice creams for $3.75 (50% off!)
  • First Prize Pies
    Private pie making class for 4 people just $100 - normally $150!
  • Reformation
    $15 for $25 of clothes and accessories
  • FAB Cafe
    Get $6 of food or coffee for $3
  • JLoEats
    50% Off 'JLoEats' In Home Cooking Class
  • Ciao For Now
    Free drink with breakfast entree and/or 50% off rental fee for private party
  • Arena Eco Friendly Salon
    25% off hair styling at Arena Eco Friendly Salon in the Lower East Side
  • My Green Footsteps
    Up to 40% off My Green Footsteps all natural cleaning services
  • East Village Tasting Tour
    October 22, 1 - 5pm: $29 for 12 tastings at East Village Eateries to support FAB ($50 value)
  • Anthony Aiden Opticians
    Receive $100 off prescription eyewear when you donate a used pair.
  • mastihashop NY
    Pay $5 for $10 worth of Mediterranean natural products at mastihashop NY in the Lower East Side
  • Dirt Candy
    Free appetizer when your party spends $100 or more. Only 25 available!
  • Zerza
    $20 for $35 worth of Moroccan food and drink at Zerza in the East Village
  • Luke's Lobster
    $15 for seafood and soda at Luke's East Village location ($20 Value)
the latest from our blog...

From Small Beginnings Come Great Things
Thank you so much for being a part of the first ever Shop Your Values Week. We hope you had fun discovering local businesses you liked and meeting each other at our events! ‘Cause that’s what we’re all about: Living … Continue reading →


Two Days of Living Your Values
Shop Your Values Week is all about discovery. We just want to help you find shops and restaurants that are, in the simplest meaning of the term, ‘good’ – that they care for their employees, community and environment. And since … Continue reading →